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UR VÄGEN!

"LET'S GO RETRO"

This film was all about making boring traffic information interesting. We were inspired by Swedish 70's and 80's television programs to create a look that would feel unusual in peoples social media feeds.

CLEAN INFORMATION

A formal language was needed to meet the objective of correctly delivering important information to the public. Fortunately, it also added to the humor and recognisability of the old tv programme style.

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We created several stop motion shots using a model and miniature.

The model was first designed in 3D to make sure the layout was accurate.

We took a lot of inspiration for the palettes of the sets from the old Swedish tv programmes.

TRAFIK GÖTEBORG – Ur Vägen!

Made in cahoots with agency Frank & Earnest

Director Joan Manuel Urquiaga Valdes

Creative Director Robin Jakobsson

Producer Louise Åslund Olow

Animator Felix Bengtsson

Set Designer Amanda Aagard

Styling Siri Bergnéhr

Key Grip Peter Eile

Casting Pär Brundin

Starring Lennart B. Sandelin

with police officer Max Olsson