UR VÄGEN!
"LET'S GO RETRO"
This film was all about making boring traffic information interesting. We were inspired by Swedish 70's and 80's television programs to create a look that would feel unusual in peoples social media feeds.
CLEAN INFORMATION
A formal language was needed to meet the objective of correctly delivering important information to the public. Fortunately, it also added to the humor and recognisability of the old tv programme style.
We created several stop motion shots using a model and miniature.
The model was first designed in 3D to make sure the layout was accurate.
We took a lot of inspiration for the palettes of the sets from the old Swedish tv programmes.
TRAFIK GÖTEBORG – Ur Vägen!
Made in cahoots with agency Frank & Earnest
Director Joan Manuel Urquiaga Valdes
Creative Director Robin Jakobsson
Producer Louise Åslund Olow
Animator Felix Bengtsson
Set Designer Amanda Aagard
Styling Siri Bergnéhr
Key Grip Peter Eile
Casting Pär Brundin
Starring Lennart B. Sandelin
with police officer Max Olsson
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