Since summer 2021 we've had the pleasure of creating a variety of films for the new brand AUROBAY (Powertrain Engineering Sweden AB), a collaboration between Volvo Cars and Geely.
BUILT ON A SOLID FOUNDATION
The films builds upon on the solid work by design and brand agency OJITY.
We created an animated "energy" based on the original design by Ojity. This was the center piece of the film.
We spent a few days on the factory floor filming both the factory and the employees of AUROBAY.
With these elements at our disposal, we've made everything from the launch film of the brand to posts for social media.
AUROBAY – ONG Microreel
Producer: Louise Åslund Olow
Director: Joan Manuel Urquiaga Valdes
Lead Animatior: Robin Jakobsson
DP: Victor Palm
Music: Dan Lissvik
Design and Brand Agency: Ojity